Position: Country General Manager - Europe
Kailas is one of the leading outdoor brands from China now looking to hire a GM to oversee all the sales, marketing, products, and distribution activates in Europe.
Role & Responsibilities
l Full P&L responsibility for Europe operations including wholesale, retail, ecommerce, marketing, inventory management, operations, and finance.
l Responsible for strategic direction and implementation of the Market Development Plan and the alignment of product, marketing, and distribution.
l Manage Omni Channel sales organization to maximize growth opportunities and create a seamless customer experience across all channels
l Expand retail presence in new markets.
l Broaden brand awareness with increased strategic spending on marketing initiatives including PR, digital, social, trade, and traditional media.
l Responsible for optimizing operations thru the development of systems and processes to minimize cost while exceeding customer expectations.
l Strong Outdoor Industry Sales and marketing experience is a plus.
l Strong outdoor industry contacts.
l Experience working with product development and product merchandising is a plus.
l Experience in working with a diverse group of individuals.
l Demonstrated ability to work with and inspire a broad range of individuals to work toward a common goal.
l Must have a track record in re-establishing procedures, implementing key sales and marketing initiatives and executing processes.
l Experience executing a go-to-market strategy
l OTHER: significant travel is required (50%)